Are you floral, sweet, fresh or a fragrance in between?


Fragrance is one of the most powerful and personal things out there. Just one smell can instantly bring back memories. It can boost your mood. It can even add a layer of comfort or confidence to your outfit of the day. But with endless options, it’s hard to know where to start. Don’t worry: We’ve put together a list of steps to help you turn into signature scent pro in no time.

Start with what you like (and don’t).

Do you have a go-to lotion you carry everywhere? What about a candle that always makes you smile? Do you find yourself enjoying that “just out of the oven” scent from baking? And on the opposite end of the spectrum…are you not a fan of musky fragrances? Or what about that one floral you just can’t stand? All of these things are significant indicators of what types of fragrances are right for you. The more aware you are of your likes and dislikes, the easier it will be to…

Narrow down the fragrance family.


Get ready: We’re breaking down the key notes and moods that come within each scent’s category.

  • Citrus: Think lemon. Think lime. Think orange. Think super bright, super refreshing scents that scream sunshine and instantly perk you up. Most popular in summer.
  • Exotic: Unique. Mysterious. Alluring. Blends with tempting scents, like bergamot incense or seductive vanilla rum, are exactly what you’d want to wear on date night.
  • Floral: A fragrance category that’s always in season. From romantic roses to airy peonies and everything in between, you’ll love smelling like a blooming garden.
  • Fresh: Love the scent of fresh-out-of-the-dryer sheets? Fresh fragrances are for you. Cotton, sea breeze, basically anything that makes you feel cool and clean, like  Gingham.
  • Fruit: Strawberry-topped cakes, fruity cocktails, peachy treats and tropical delicacies…these goodies make every day a little sunnier.
  • Gourmand: A dash of sweetness for every moment of your day? Yes, please. Cookies, cupcakes and other sugary ingredients are great for treating yourself.
  • Warm: Cozy moments. A comforting blanket. Warm fragrances are like an embrace you could relax in forever. Think amber, cashmere and musk.
  • Woods: Imagine taking a stroll through a pine forest. Wandering around a spring meadow. Already running out the door? Look for pine, sandalwood, birch, etc. in a scent like In the Stars.

Decide on where you want to use it.

Odds are, you’ll probably have a few different scents for specific events or occasions. Your daily 9-5 signature, your night-out go-to, your fun weekend splurge, etc. And, of course, as the seasons change, your fragrance preferences will change, too! We recommend picking up a light and airy floral for spring (hint: Perfect Peony), a sweet and cheery gourmand for the holidays, a warm pumpkin for fall and a fruity, citrusy number for summer.

Pick a favorite way to fragrance.

We carry two main types of forms…eau de parfum and fine fragrance mists. Both are just as amazing, but there are a few key differences.

Fine Fragrance Mist: Light and airy, they’re perfect for spritzing throughout the day, no matter where you are or who you’re with. Our  fine fragrance mists last about 2-3 hours and since they have a lower concentration of essential oils, they’re super buildable.

Perfume: Our most luxurious blends, in the most beautiful bottles. With a higher concentration of fragrance oils, our perfumes are more fragrant and long-lasting than fine fragrance mists. Plus, every time you use them, it’ll make the occasion a little more special.

Pro tip: layer your mists and perfumes with matching body lotions, shower gels and body creams to complete the collection (and keep the scent going)

Shop and enjoy.

It’s finally time to purchase and use! Couldn’t narrow down to one choice? There’s no shame in picking a few, we won’t tell. Shop our newest arrivals for the latest and greatest fragrances we’ve got.